Your home only gets one chance to make a first impression on the market.
Leaving money on the table.
Are you thinking about selling your home? In today’s market, it no longer works to simply put your home on the market as-is and expect buyers to see past everything to its true potential. Your home must create a powerful first impression. Just like the product designers who invest time and money in the right packaging to attract buyers, the same concept works when selling a home.
-J.R. Rimm
Unnecessarily Losing money.
Each year, thousands of homeowners unnecessarily lose money when they sell their homes. They don’t lose money because someone took advantage of them. And they don’t lose money because it wasn’t “marketed” well.
Even seasoned homeowners lose thousands because they didn’t know about the important factors that influence the value of their home.
After all, selling your home is very different from any other financial transaction. Your house isn’t just a “thing.” It’s your HOME!
It’s the place where you raised your children. The place where you hold countless family memories; Thanksgiving dinners, family reunions, birthdays, anniversaries and more. It’s the place where you solved problems over the kitchen table late at night.
So it’s no surprise, that selling your home may involve a bit of sadness, fear, or even excitement for the next move in your life.
There’s a little-known secret about home buyers that you need to know.
People buy homes based on the emotional feelings they get from the home. They fall in love with the kitchen or the master bedroom. Or perhaps the roaring fire in the fireplace really touched off an old memory. And while they’re viewing your home, they’re visualizing in their mind’s eye what it would be like to live there. The backyard barbecues they’ll host Sunday dinners with family, college graduation celebrations of their children, or simply relaxing in the backyard hammock. It’s all about emotions. And if your home doesn’t feel right, they will quickly lose interest.
By dressing the interior of your home right, you’ll encourage your buyers to stay. People buy with their eyes, ears and noses; and the longer they stay in your home, the greater the likelihood they will make an offer.
So remember this – “Purchase decisions are EMOTIONAL. Once a decision to buy is made, buyers usually justify their purchase with logical reasons.”
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